How Can I Explain This To You?

I received a call yesterday, which is very similar to many calls and emails that I get. People hear me present, they are in some way convinced that social media can help their business, then they call me and want a quick answer to how to get started. Seriously, for 2 1/2 years this has happened over and over again. I do have an answer...just start. Pay attention to what you are doing online and when you are on social sites. Participate. But when it comes to your business, and especially